Successful launches for Bruin
Introduction
Bruin, a forward-thinking B2B company, approached us with two key objectives:
1. To make their open-source product Ingestr trend on GitHub and increase community engagement.
2. To enhance the overall SEO, social media presence, and brand credibility for their company and new projects.
With these goals in mind, we implemented a multi-faceted strategy to help Bruin succeed across both initiatives.
Challenge
1. For Ingestr:
Achieving visibility in the competitive open-source community by securing GitHub stars, trending status, and establishing credibility.
2. For Bruin’s Brand:
Building strong SEO performance, boosting social media engagement, and increasing awareness across the B2B landscape while improving trust and reliability in their market.
Approach
1. Ingestr Campaign:
• Website Optimization: Redirected relevant traffic to GitHub using strategic website placements.
• AI-Powered Reddit Bot:
• Developed a bot to identify suitable discussions on Reddit using AI.
• Posted helpful comments to spark interest and encouraged users to give GitHub stars.
• Community Visibility: Leveraged platforms like Hacker News and Product Hunt to draw attention and secure additional stars.
2. SEO & Brand Awareness for Bruin:
• SEO Strategy: Comprehensive optimization of Bruin’s website and new projects to improve search rankings and drive organic traffic.
• Social Media Strategy: Created engaging campaigns on platforms like LinkedIn to reach target audiences effectively.
• Credibility Building: Focused on creating impactful content and networking strategies to position Bruin as a trustworthy industry leader.
Current Collaboration
We are currently working with Bruin to:
• Continue improving SEO performance for their projects.
• Develop new social media campaigns to increase brand engagement.
• Explore further community outreach initiatives for open-source products.
Bruin’s ongoing success reflects the impact of our tailored strategies and dedication to delivering measurable results.
Results
• Ingestr Trending on GitHub within 2 days.
• Significant growth in stars and engagement from the open-source community.
• Improved SEO rankings for Bruin’s projects, resulting in higher visibility in search engines.
• Stronger brand presence and credibility across multiple social and professional platforms.